Writing a Proposal Introduction for Investors
A proposal introduction: What you should know. A proposal introduction, also called an outline, is an essential part of any business strategy. It provides prospective investors with a complete overview of your company with sufficient information to, hopefully, excite their interest in buying your products or services.
Your business presentation should be short and sweet. As the proposal summary, however, it must not be skimpy. In fact, it should offer your company enough details so that interested parties can evaluate your proposition. Your introduction should contain facts that convince them to invest.
The most important thing to be included in your proposal is your company’s name. You may include some basic facts about your company, but you should make sure they are in your proposal’s introduction. Some good places to start would be your company’s history, the products or services you offer, your market reach, and how you plan to improve your products and services. If your company has been around for a while, make sure to include a brief history. This will make your company appear more credible and legitimate.
Include a business plan. Having a well-crafted, organized business plan is crucial, as it is what investors use to assess your ability to succeed. Your plan should show all the key financial and operating details of the proposed business and highlight your products and services so that prospective investors can see exactly what they’ll be investing in.
Keep in mind that when your financial details are presented in a way that can be easily misunderstood by the public, it will give a false sense of credibility to your business. Don’t use vague words or phrases. If you can’t clearly explain everything in your proposal, make sure you provide enough detail and then explain the implications for your proposed product or service carefully.
A proposal should also include a detailed look at the company’s assets and liabilities. It is a good idea to include a line-by-line account of how you are planning to pay investors if and when the business succeeds. You should also include details on the company’s future plans such as where possible growth projections or profits.
In addition to showing details of the company’s assets and liabilities, a good idea to include is a statement of cash flow. This will let the reader understand clearly the flow of your company’s earnings. In the future and will help the potential investor determine whether you are able to maintain a stable cash flow.
A good idea to include is a description of the company’s market position. You need to present this section in two forms: a list of your company’s strengths and weaknesses, and a summary of the factors that have determined the market position of your proposed business. Use statistics and other information to highlight areas where you are doing well, and those areas where you need to work harder and faster.
You need to present a short and sweet summary of your business model, which is why it’s a good idea to include it in the proposal introduction. Don’t expect this part to take up a huge chunk of your entire document. Be succinct yet convincing, and try to show your case in just three to four sentences. Make sure you have a link from the proposal introduction to a website or blog where you can add more detailed information about the proposal.
The next section of the proposal introduction should be an overview of your financial statement, which includes a detailed description of your company’s financial strength and weaknesses. Your company’s balance sheet should show a complete and accurate overview of your company’s assets and liabilities. This is an essential element of your proposal introduction, as it gives the reader a clear picture of the company’s true financial situation.
A complete discussion of your business plan should also be included, especially if your business plan covers several sectors or focuses on more than one niche. Your proposal should also include an analysis of how your business would fit into an emerging market. This section may be broken down into several sections: what market you are targeting, who your target market is, and how much time and money will it take to build your business into its niche.
After your business plan is complete, it’s now time to present your business plan to the lender or potential investors. Present your company’s financial report, which should contain a complete financial statement including balance sheet, income statement, cash flow statements, and balance sheet of any additional funds that might be needed to grow your company, and profit and loss statement.